The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. Nike Kicks Lounge in Harbour City, Hong Kong Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Previously, in 2017, the Nike brand was valued at $29.6 billion. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of " Just Do It" and the Swoosh logo.Īs of 2020, it employed 76,700 people worldwide. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Air Jordan and Converse. The company takes its name from Nike, the Greek goddess of victory. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Take a closer look at the Waffle One below, which is available now at for $100.įor more by the Beaverton-based brand, check out the aqua accents on a new Nike Air Max 2021.Nike, Inc. To round out the look, a beige (rather than white) foam midsole sits under the base and adds a black Waffle pattern underfoot. Touches of purple around the collar and tongue further animate the design. Reverting back to warm shades, “University Gold” tints the iconic stacked heel piece and decals on the tongue. However, this theme is interrupted by the textured pink profile Swooshes, which exhibit a slightly faded finish that may have been due to the dyeing process. The collection continues to expand with the release of a women’s Nike Waffle One that mixes vivid brights with brown tones.Ī warm orange mesh base is paired with brown suede overlays for a chocolate look. Johnson’s legacy lives on and is channeled by the Swoosh’s “Exeter Edition” Pack. His innovative solution was to collect scrap materials from local vendors to craft sneakers in color and material combos like never before. Almost half a century ago, Nike’s first official employee, Jeff Johnson, arrived at Exeter, New Hampshire to revitalize the local manufacturing industry.
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